22 Lessons Learned: Companies

What Makes a Great Law Logo

Law logos that most firms use are already over used. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want to stand out from among your competitors, you need to be creative with your logo. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.

It is actually great to have a classic design. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. These symbols communicate to people that your business is the law. But a logo does not have to be the first picture of a gavel that you see. Add something that gives it a new look. Gavels and pillars can be made from newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.

There are many great logos that are created from a single thing. Examples of this are first letter of one of the partner’s names. A good letter is that which can be found in many partners’ names, if possible. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. If you are Zanes Law, then you can use the letter Z to be part of your logo.

It is through your logo that people will know what your specialty is. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. Customers can connect with these logos. It tells them exactly what you do and how you can help them.

Your logo can bear the name of your law firm. Many law firms use the power of their names for attracting customers. You can build your reputation or your brand this way. If the logo design is not well executed then it will not achieve its purpose. Pairing your name with an icon or a monogram will surely put a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.